Post by account_disabled on Jan 4, 2024 9:39:57 GMT
With copy you can inform, educate, entertain or tell stories, but in this context it is used to move the potential customer to a purchase. In simple words: copy is the work of the copywriter, with which the aim is to increase leads, improve the image, build customer loyalty or lead them to action. In this way, the texts are oriented to the future to solve a problem considering 4 aspects: Brevity. Relevance. Closeness between company and reader. Empathy with the client. copywriting techniques To write a copy that you will love, you must use certain techniques that facilitate the connection with the client. There are many ways, but below we present the simplest ones with the best results.
Know the client and talk to him First of all, it is important to identify the buyer persona. It is a mistake to believe that a product Phone Number List can satisfy all people. It's about developing a product or service that thousands of people can buy, but not even McDonalds is consumed by everyone, everyone! It is necessary to accurately identify the type of person who is going to purchase the product or service and focus precisely on that sector. And how is this applied in copywriting? The simplest formula is to write as if you were having a one-on-one conversation with your potential client. It begins by reviewing the sales texts to transform them into a kind of fluid conversation where the situation that the person may have is considered and a solution is presented.
It's like sitting opposite each other with the following scheme: Some things are presented. Questions are asked. Questions are answered. In this section, we recommend including specific details with which the potential client can identify, or that offers familiar conditions. Another important point is to refer to the client's profile; This means that it is clearly expressed to whom the message is directed. An example? “Learn how to taste wine tonight: exclusively for people who enjoy the delicacy of red wine.” In this episode of the podcast we talk about buyer personas. We recommend that you watch it to understand this point a little better: 2. The 4U in headlines.
Know the client and talk to him First of all, it is important to identify the buyer persona. It is a mistake to believe that a product Phone Number List can satisfy all people. It's about developing a product or service that thousands of people can buy, but not even McDonalds is consumed by everyone, everyone! It is necessary to accurately identify the type of person who is going to purchase the product or service and focus precisely on that sector. And how is this applied in copywriting? The simplest formula is to write as if you were having a one-on-one conversation with your potential client. It begins by reviewing the sales texts to transform them into a kind of fluid conversation where the situation that the person may have is considered and a solution is presented.
It's like sitting opposite each other with the following scheme: Some things are presented. Questions are asked. Questions are answered. In this section, we recommend including specific details with which the potential client can identify, or that offers familiar conditions. Another important point is to refer to the client's profile; This means that it is clearly expressed to whom the message is directed. An example? “Learn how to taste wine tonight: exclusively for people who enjoy the delicacy of red wine.” In this episode of the podcast we talk about buyer personas. We recommend that you watch it to understand this point a little better: 2. The 4U in headlines.